At the GAC Motor Midyear Dealer Conference, Astara Philippines proudly announced several significant business milestones, showcasing the brand’s strong performance in the country.
Highlights included a record 172% increase in sales volume for the first half of 2024 compared to the same period last year, the introduction of six models within the next six months, and the addition of new dealer outlets to the growing network. Looking ahead, the company plans to further grow its market presence, enhance customer service experience, and introduce innovative products.
“Our GAC Motor Philippines team has shown unstoppable momentum as we continue to achieve new milestones and break new ground across the country. We are immensely grateful for the warm support of new customers and are eager to deliver the outstanding mobility solutions that GAC Motor offers to even more Filipinos,” said Franz Decloedt, Brand Head of GAC Motor Philippines, Astara Philippines.
Record performance in 1H 2024
GAC Motor concluded its June 2024 performance with a record-breaking 351 retail units sold, pushing the total to 1,702 units for the first half of the year. This impressive figure marks a 172% growth compared to the same period last year, which saw 625 units sold. Leading this surge is the GS3 Emzoom, which accounts for the majority of the total sales at 64%, driven by strong demand since its launch a year ago.
As a result of this record performance, GAC Motor is now ranked 12th overall in local market share as of June year-to-date, making it the 3rd highest-volume Chinese brand, as reported to the Chamber of Automotive Manufacturers of the Philippines, Incorporated (CAMPI).
Decloedt added, “Achieving our goal to rank third in prominence by the half-year mark is a testament to our efforts, and we are determined to make 2024 an even more successful year. Leading the charge are our nameplates that have become Filipino favorites, the GS3 Emzoom and M6 Pro, along with our other offerings.”
An expanding line-up to cater to every Filipino
GAC Motor remains committed to building its lineup with vehicles that meet the mobility needs of every Filipino. This commitment is evident in the success of models such as the GS3 Emzoom and the M6 Pro, which continue to be in-demand among customers and receive high praise in media reviews.
The GS3 Emzoom, a subcompact crossover, boasts top features such as advanced safety systems, a user-friendly infotainment system, and sleek design. It has become a favorite among Filipinos, reaching the 1,500 sales mark in less than a year since its launch in June 2023.
The M6 Pro has gained popularity for its premium features, spacious interior, fuel efficiency, and family-oriented design. This blend of comfort, practicality, and advanced technology, offered at competitive pricing, has solidified its position as an ideal family vehicle and a top choice for Filipino families.
Set to continue this momentum, Decloedt also announced the launch of six models over the next six months. This strategic move underscores GAC Motor’s commitment to expanding its portfolio and reinforcing its presence in the Philippine market.
“These models we will launch in the second half of 2024 truly embody the brand DNA of GAC MOTOR and reflect our commitment to excellence and innovation,” said Decloedt. “We aim to provide our customers with a full array of vehicles that seamlessly blend advanced technology with superior craftsmanship, staying true to our new tagline, Where Craft Meets Technology.”
Welcoming New Outlets to GAC Motor’s Growing Network
GAC Motor also welcomed the addition of new outlets under eight dealer partners to its growing network, with a ceremonial signing of Dealer Agreements at the Midyear Dealer Conference to officially mark this expansion and reinforce the brand’s presence in the Philippines. The new dealer outlets are:
- GAC Angeles – Dreamcar Unlimited Automotive Corporation
- GAC BGC, GAC Calamba and GAC Taytay – AUTOHUB Group
- GAC Cebu – Autocentral Incorporated
- GAC Dasmariñas – Premier Autoventures, Inc.
- GAC Quezon Avenue – Philadelphia Business Initiative Inc.
- GAC Sta. Rosa – BERMAZ Auto Asia Incorporated
- GAC Valenzuela – ADOT Motors, Inc.
- GAC Zamboanga – OTTO-MOTTO Mobility, Inc.
GAC Motor Philippines has also recently welcomed the opening of new dealerships throughout key locations in the Philippines. These include GAC MOTOR dealerships in San Fernando, Pampanga, Iloilo City in Western Visayas, Sumulong Highway in Cainta, Rizal and General Santos City in Mindanao. More establishments are set to open this year in BGC, Sucat, Zamboanga, Tacloban, Santa Rosa, Fairview, Bacolod, Kawit, Congressional Avenue, Mindanao Avenue, and Valenzuela City.
Additionally, the company recognized and awarded sales executives and sales managers of dealer teams for their outstanding sales performance in the second quarter of the year.
