For millions of Filipino families, the aspiration to own a home feels out of reach. Proptech company Lhoopa is fundamentally reshaping this reality, reporting 2.5x more homes sold in the first half of 2025 compared to the same period last year. This surge reflects the company’s growing momentum, helping almost 7,000 low- to middle-income Filipinos across 64 cities secure their own homes through its proprietary AI-enabled technology. 75% of these homeowners had no other option before discovering Lhoopa.
Making Homeownership Accessible at Scale
Lhoopa was founded in 2018 with a clear and vital mission: to streamline through technology the entire property journey, from acquisition to move-in, so homeownership becomes accessible to underserved communities at scale. “This mission guides our work everyday, as we address the core challenges faced by aspiring homeowners,” said CEO and Co-Founder Marco Caillot.
Lhoopa’s end-to-end model combines AI-powered land assessment and real-time supply-demand matching tools together with a growing network of decentralized partner contractors, brokers, and agents working on-ground. Through Lhoopa’s mobile applications, partners can access a suite of features to easily track and manage property listings, oversee construction progress, and monitor legal documentation and payments, just to name a few. Upon purchase, buyers are also assisted with their loan applications, closing the loop on an innovative system that drives efficiency while enabling scale where it’s needed most: affordable housing.
“Our technology and network bring together available properties, accessible financing options, and user-friendly tools that simplify each step of the homeownership process,” Caillot added. “People need a straightforward and practical way to buy a home that doesn’t leave them guessing or overwhelmed. Lhoopa is here to support them through this journey from start to finish.”
Building an Inclusive Housing Ecosystem
The average Lhoopa homebuyer has a monthly income of PHP 20,000 (about USD 350), a segment not fully served by traditional real estate systems. Lhoopa’s impact is best seen in people like Mario and Yhang, both visually impaired massage therapists who recently bought their first home in Laguna, and Jennifer, a church caretaker who now lives with her family in their Cabanatuan home. “Malaking bagay yun samin na magkaroon ng sariling bahay [It’s a big deal for us to own a home],” Jennifer shared. “Talagang masasabi mong maiinvest mo sa pamilya mo, mabibigay mo sa anak mo[This is an investment for your family, something you can pass on to your children].” These are just some of the stories that reflect Lhoopa’s firm commitment to homeownership for the underserved.
“We’re committed to building a more inclusive housing ecosystem, where more families can say, ‘This home is ours’,” Caillot highlighted. “Our focus now is to scale: continue enhancing our platform and expanding our network of local partners to further bridge the housing backlog, while helping more and more families access safe, quality, and affordable homeownership.”
