Beats and breakthroughs undeniably unite people. Combine the two, and you get an explosive celebration of music, creativity, and technology. With this in mind, TCL, the Triple Global Top 1 TV Brand and a trusted leader in home appliances, brings back TCL TechMania: CoolFest Year 2, co-presented by SM Appliance Center, now the biggest and coolest event of the year, held at SM Mall of Asia Music Hall.
This year, TCL CoolFest Y2 transcended the typical music festival. It transformed into a vibrant spectacle, highlighting everything “cool”—from high-energy performances by guest artists and online content creators to the appearance of the hottest brand ambassador, and most importantly, the innovative TCL appliances showcased throughout the venue. Through interactive games and immersive zones, TCL CoolFest Y2 truly demonstrated what it means to live a cool, smart, and stylish life.
The absolute highlight of TCL CoolFest Y2 is The Smart Living Zone: Where Innovation Meets Experience, an immersive space that showcases the latest high-tech appliances from TCL Philippines. This zone features the newest lineup of QLED and QD-Mini LED TVs, alongside the advanced range of air conditioning units, washing machines, and refrigerators.
Fans and guests were able to test and explore the brand’s latest innovations, from the massive 98-inch QD-Mini LED TV and FreshIN 3.0 Inverter Air Conditioner, to the WashPro Combo+ and the Free Built-in Multi-Door Refrigerator, all defining TCL’s smart connectivity and energy-saving features in life. Likewise, the guests also joined in on the fun through the “Spin the Wheel” activity — a crowd favorite. All they had to do was register, post photos using event hashtags, and get a chance to win exclusive TCL merchandise.
“TCL CoolFest Y2 is our way of connecting our innovative products with the people. We recognize that music powerfully unites, and through this event, we’re championing Filipino excellence, giving local performers and creators a fitting stage and connecting them with passionate fans who share their enthusiasm. We truly hope everyone enjoyed the entire experience,” Joseph Cernitchez, TCL Philippines Brand Manager, expressed.
TechMania Goes All Out
Tech enthusiasts and passionate fans alike converged, all seemingly swept up in the TechMania fever. Aside from the main program, TCL CoolFest Y2 also provided fun activities for the crowd like Spin The Wheel and gave out exciting prizes such as TCL CoolFest Y2 merchandise.
TCL Deputy Director of Sales, Ms. Cyd Montebon, opened the main program with an inspiring message that marked TCL’s 25th anniversary in the Philippines, reaffirming the brand’s commitment to delivering smart, accessible tech to every Filipino home. “It is an exciting day for us to all be here and unveil our latest lineup, a fusion of cutting-edge technology and everyday brilliance. Together, these innovations mark a new chapter in our commitment to smarter, healthier, and cooler Filipino homes,” she remarked.
Also present onstage were innovative leaders from the TCL Philippines company who are responsible for overseeing the cool development of each product line at TCL Philippines namely the Deputy Director of Brownline Products Mr. Charlie Huang, Deputy Product Director of the Air Conditioner Line Mr. Bert Cheung, and Senior Product Manager, Washing Machine and Refrigerators Mr. Eric Li. Together, they unveiled TCL’s innovations, including the QD-Mini LED TVs, T-AI-powered air conditioners, and inverter motor for washers and refrigerators, emphasizing energy efficiency, smart control, and premium design.
TCL also brought out brand partners and content creators Charuth and Jomari Angeles, who added vibrance and relatability to the brand story. After visiting the TCL Cool Truck and Smart Living Zone, they shared how TCL tech makes everyday living more exciting, convenient, and future-ready.
The Face of Cool Living
A major highlight was the return of Kathryn Bernardo, Asia’s Superstar and TCL’s beloved brand endorser. With heartfelt energy, she shared how TCL has become part of her everyday life
“It honestly feels so amazing to be here again. I always look forward to TCL events because they’re fun, exciting, and full of energy, just like today’s Coolfest! I feel so lucky to be part of a brand that’s not just about innovation, but also about making real connections with people,” Kathryn enthused.
She continued, “And of course, with the support of SM Appliance Center, it’s even more special. Together, TCL and SM Appliance Center are bringing the coolest and smartest tech to every Filipino home. And I’m so proud to be part of that. So thank you for having me again, and I can’t wait to enjoy the rest of TechMania with all of you!”
The chosen lucky fans, dubbed the “Coolfest Barkada,” had the chance to interact with Kathryn through engaging games like “Guess That, Kath!” and “Unbox The Cool.” Winners of both games took home exciting prizes from TCL.
Capping off the program was an energizing musical treat from Lola Amour, a soaring Filipino band known for their unique blend of modern rock, funk, and pop. Lola Amour sang their hits, namely ‘San Kakapit’, ‘Fallen’, ‘Dance’, and the most popular of ‘em all, ‘Raining in Manila’. Definitely, their distinctive sounds captivated the Gen Z crowd and beyond all requesting for more!
A Solidified Partnership
TCL TechMania: CoolFest Y2 wasn’t just a showcase; it was a celebration of Filipino creativity, modern living, and the evolving definition of “cool.” With its strong partnership with SM Appliance Center, TCL continues to bring high-quality smart home appliances closer to every Filipino household.
Now, customers can discover the entire range of TCL products conveniently under one trusted roof at SM Appliance Store. This includes TCL’s innovative QLED and QD-Mini LED TVs, fresh-air cooling and intelligent air conditioners, as well as energy-saving washing machines and spacious, modern refrigerators.
Overall, TCL CoolFest Year 2 left a lasting impression—not just as a showcase of innovation, but as a celebration of Filipino talent, creativity, and community. More than unveiling its latest technologies, TCL demonstrated its heart, its vision, and its deep connection to the modern Filipino home.
